Amazon Web Services is expanding its Seller Private Offers program to all registered sellers with public listings on AWS Marketplace and reducing associated fees.
The Seller Private Offers program allows AWS Marketplace sellers to extend custom contracts to customers, who can negotiate private pricing, end-user license terms and payment schedules before purchasing or subscribing to the sellers’ third-party software.
“The Private Offers work that we’ve done in the last year has been an invitation-only program,” Dave McCann, vice president of AWS Marketplace, Service Catalog and Migration Services, said at AWS re:Invent 2019 in Las Vegas today. “We’ve had over 100 software companies who have worked with us on tuning, modifying and improving our Private Offers workflow between the buyer and the provider, the seller.”
Many enterprises prefer to purchase software through Seller Private Offers because it allows preferential pricing and terms, and they can use AWS Marketplace to provision, meter and integrate software charges into their AWS bills, according to AWS.
Beginning in the first quarter of next year, AWS also will introduce a simplified fee structure and reduce listing fees for independent software vendors (ISVs) when an offer is extended through Seller Private Offers. The reduced fees mark the 78th price cut offered by AWS since its 2006 launch, according to McCann.
“AWS, as part of our supply chain model, constantly improves the cost equation,” McCann said. “Effective 2020, the fee that the ISVs pay for the billing, the fulfillment, the disbursement and collection — most of these will be adjusted by 10 percent or greater depending on the price tier for that private offer model.”
AWS Marketplace also is now previewing Discovery API, a new application programming interface for select partners.
The feature lets sellers and data providers curate a narrow set of third-party software and data products by integrating the AWS Marketplace catalog into their web properties or customer portals. Customers will only see relevant third-party software and data when they’re on the sellers’ or data providers’ platforms.
Deloitte’s ConvergeHEALTH Miner platform, for example, only will list products related to healthcare and life sciences, and DLT’s client portal only will list software that the tech data company is authorized to resell.
AWS Marketplace Procurement System Integration
AWS Marketplace Procurement System Integration also is now integrated with the procurement software system of Palo Alto, Calif.-based SAP Ariba, according to McCann
AWS introduced the feature in June. It allows enterprises to integrate AWS Marketplace with their procurement systems to give chief information officers more control over their informational technology spending and centralized governance of purchase orders.
The program launched with an integration with San Mateo, Calif.-based Coupa and its cloud platform for business spend management.