LONDON–(BUSINESS WIRE)–SpendEdge, a global procurement market intelligence firm, has announced
the release of its Global
Digital Advertising Services Category – Procurement Market Intelligence
Report.
Globally, the digital advertising services platform is gradually taking
over the traditional advertising platform because of the former’s broad
spectrum of capabilities. This category adoption rate is further being
supplemented by the widening access to the internet, smartphones, and
minimal mobile data prices. These factors are resulting in an impressive
spend momentum for the digital advertising services market during the
forecast period. Request
a Free Sample of this digital advertising services market
intelligence report here!
Buyers from the travel industry in the US are increasing their
investment in video advertising segment of the digital advertising
services market to get an edge above the competitors. It is estimated
that this category will witness an investment of nearly $12bn from the
travel industry alone in the coming years. South America is witnessing
growing popularity of smartphones which is compelling buyers to increase
spend on mobile video campaigns and e-mail marketing services to reach a
larger customer base. In APAC, nearly 40% of the enterprises are now
collaborating with digital advertising agencies to optimize their
digital spend and increase their potential customer base.
Insights offered in this digital advertising services market
intelligence report include supply market forecasts, pricing strategies,
category management, and strategic sourcing insights. The category spend
segmentation done in this market intelligence report will guide the
investors in identifying the best investment areas as well as help them
in identifying cost-saving opportunities in the market. Get
free customization of this digital advertising services sourcing
and procurement report to get information tailored to your every
requirement.
“The viability of a digital advertising agency must be determined by
their hard-selling skills. Such skills will aid buyers to appeal to a
larger consumer base within a shorter period,” says SpendEdge
procurement expert Sumit Yadav.
This digital advertising market intelligence report has estimated the
following cost drivers to influence the category growth in the coming
years:
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SpendEdge is now offering limited-time discounts on report |
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SpendEdge’s procurement
market intelligence reports for the marketing
category provide detailed supply market forecasts, strategic sourcing
insights and cost drivers that influence category pricing strategies.
Such information will help procurement managers as well as the suppliers
to determine the total cost of ownership and change their procurement
strategies accordingly. Additionally, SpendEdge’s reports provide
category management insights and information on the procurement best
practices for the category.
Report scope snapshot: Digital advertising services
Category pricing insights
- Pricing outlook
- Total cost of ownership analysis
- Supplier cost structure
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Interested to know more about the scope of our market intelligence
reports? Download
a FREE sample
Cost-Saving Opportunities
- Supplier-side levers
- Buyer-side levers
- Quantifying cost savings by negotiation strategies
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Want customized information from the digital advertising services
sourcing and procurement report? Get
in touch
Category ecosystem
- Competitiveness index for suppliers
- Buyer power
- Supplier power score
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To view the table of contents of this market intelligence report, Download
a FREE sample
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