Etihad’s Cargo Control Center helps digitize all its freight activities.
Etihad Cargo says that its new CCC – Cargo Control Center – strengthens the airline unit’s “proactive service delivery capabilities” via active monitoring of some 3,000 daily shipments across more than 250 daily flights, as well as its UAE-wide road feeder services.
The company says that it’s “taken its data-driven digitalization journey another step forward” with the new CCC at its head office in Abu Dhabi. Etihad Cargo embarked on a far-reaching digital transformation strategy last year.
The CCC is now the “nerve center” for real-time monitoring, tracking and active management of all shipments, flights and UAE road feeder services in an effort to enhance Etihad Cargo’s “delivery as planned” or DAP promise to its customers.
“As our latest digitalization initiative, the Cargo Control Center shifts our modus operandi from a historically reactive model, to a truly proactive service delivery machine that strives to maintain the service delivery promise and support customers’ needs every step of their shipment journey,” said Andre Blech, Etihad Cargo head of operations and delivery.
The center’s core technology platform adds “always-on” tracking functionalities to Etihad Cargo’s Sprint booking and reservation system. These include shipment planning and performance monitoring across its five dedicated freighter aircraft as well as bellyhold shipments across more than 250 daily passenger flights.
Cargo flows, departures and arrivals across the network can be monitored 24 hr. a day, with a heavy focus on special products that are most sensitive to schedule variations and disruptions.
“By implementing data-driven technology and harnessing the ever-changing digital landscape, we have created a customer-friendly software that provides our team with market leading tools to better serve our customers when they need it most,” said Rory Fidler, Etihad Cargo head of technology and innovation. It’s “yet another step in the continuous evolution of Etihad Cargo to become a digitized air cargo carrier.”
