Fox Sports has sold out its inventory of Super Bowl ads, with prices for 30-second spots at American televisions biggest yearly event fetching as much as a record $5.6 million. This marks the first time in five years that the network has booked all 77 spots of its ad inventory this early according to Variety.
30-second spots for the Feb. 2 game in Miami, Florida cost $5.6 million, with discounts available to those that bought more. According to the Wall Street Journal, ads for last year’s Super Bowl were as much as $5.3 million for thirty-seconds of airtime.
“Clearly the NFL is still the most powerful media platform in all of sports and all of television,” said Seth Winter, executive vice president for sports sales at Fox Sports.. “Advertisers have seen the restoration of healthy ratings and an environment that doesn’t create caution on their part, so they’ve dived headfirst into the NFL.”
Fitch Ratings released a study noting that high demand for Super Bowl reflects NFL games the NFL having some of the highest-rated programs to air on network TV.
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“The rebound in National Football League (NFL) audience numbers that began in 2018 and continues into 2019 reinforces the value of the franchise to broadcasters,” Fitch wrote in a report released Monday.