German womenswear retailer Gerry Weber International has bolstered its management team with the appointment of two new directors covering supply chain management and product planning.
The company has named Alicia Cano as its new director of supply chain management, responsible for process optimisation, continuous improvement of competitiveness and “the smooth operation of the value chain.”
Meanwhile, Xavier Casares has been appointed as director of product planning at the retailer’s headquarters in Halle Westphalia, tasked with improving the profitability of the company’s labels and sub-labels. Prior to joining Gerry Weber alongside Cano last month, Casares previously served as head of business controlling at Spanish fashion retailer Mango.
Gerry Weber says the appointments mark an important step toward its goal of successfully competing in the international market.
The new hires come as the retailer had its insolvency plan approved by the majority of its creditors in September. The company entered into preliminary insolvency proceedings in January after negotiations with its financing partners broke down, and has since been restructuring its business.
“In the past months we have reached important milestones in the internal restructuring and optimisation, but we have not yet reached the end,” says chief product officer Urun Gursu. “An important goal, in order to successfully compete in the international market, has to be the internationalisation of the Gerry Weber team.
“I am convinced, that the specific expertise of our new colleagues will substantially promote our realignment and professionalisation.”
