• Latest
  • Trending
  • All
President of SAP Customer Experience departs

President of SAP Customer Experience departs

November 21, 2019

Global Strategic Sourcing Software Market 2017-2026| SAP Ariba, Coupa, Scout RFP, Zycus, Procurify – Galus Australis

April 16, 2020
Weakest link in supply chain threatens car industry revival

Weakest link in supply chain threatens car industry revival

April 16, 2020
New case reported at Lexington LEX2 warehouse

New case reported at Lexington LEX2 warehouse

April 15, 2020
These inventory trackers will notify you when hard-to-find items are back in stock

These inventory trackers will notify you when hard-to-find items are back in stock

April 15, 2020

Last Mile Delivery Market Analysis, Revenue, Share, Growth Rate & Forecast To 2025

April 15, 2020
Antonov An-225 Mriya: world’s largest cargo plane, history, details

Antonov An-225 Mriya: world’s largest cargo plane, history, details

April 15, 2020
Coronavirus | Punjab all set for wheat procurement within lockdown norms

Coronavirus | Punjab all set for wheat procurement within lockdown norms

April 14, 2020
Copperstate Farms Launches International Cannabis Brand DNA Genetics in Arizona Market

Copperstate Farms Launches International Cannabis Brand DNA Genetics in Arizona Market

April 14, 2020
Mzee Moi’s Ksh10B Gift to Gideon

Mzee Moi’s Ksh10B Gift to Gideon

April 14, 2020
Covid Knights: Corporate social purpose in the time of COVID-19

Covid Knights: Corporate social purpose in the time of COVID-19

April 14, 2020
How Tesla And BMW Are Leading A Supply Chain Renaissance With Blockchain

How Tesla And BMW Are Leading A Supply Chain Renaissance With Blockchain

April 14, 2020
Last Mile Delivery Market Worth Observing Growth | UPS, FedEx, SF Express

Last Mile Delivery Market Worth Observing Growth | UPS, FedEx, SF Express

April 14, 2020
  • Supply Chain
  • Logistics
  • Warehousing
  • Procurement
  • Shipping
  • More
    • Strategic Sourcing
    • Spend Analysis
    • Inventory
    • Contact Us
No Result
View All Result
United States International Supply Chain Commission
United States International Supply Chain Commission
Home Strategic Sourcing

President of SAP Customer Experience departs

by usiscc
November 21, 2019
in Strategic Sourcing
0
President of SAP Customer Experience departs
492
SHARES
1.4k
VIEWS
Share on FacebookShare on Twitter

Alex Atzberger is the latest departure from the ranks of the SAP leadership team.

Atzberger’s departure follows on the heels of Bill McDermott‘s, who left his post as SAP CEO two weeks ago. McDermott was replaced by co-CEOs Jennifer Morgan and Christian Klein. The change is not a surprise to some industry experts, but it raises questions about the future of SAP Customer Experience and its ability to compete with Salesforce in the CRM market.

Alex AtzbergerAlex Atzberger

Morgan announced Atzberger’s departure in an email to SAP Customer Experience employees Tuesday. The email also said that enterprise industry veteran and former SAP employee Bob Stutz was joining SAP Customer Experience as president of engineering and operations.

“Alex Atzberger has decided to leave SAP. We thank Alex not only for his service and the incredible legacy he leaves behind at SAP, but for launching this business and helping us take this next step,” Morgan said in her email.

Stutz is coming from Salesforce, where he was the CEO of Salesforce Marketing Cloud and chief analytics officer. Stutz has previously been in executive roles at Siebel Systems, SAP and Microsoft, where he was responsible for its customer experience technology portfolio as vice president of Microsoft Dynamics CRM.

“Bob’s resume speaks for itself,” Morgan said in her email, “He’s been shaping the customer experience technology arena for his entire career. And not only does he know this industry, he knows SAP. He spent time here earlier in his career and he’s coming back to SAP to help take us into the future.”

SAP Customer Experience (CX) is the re-branding of SAP C/4HANA, the CX platform that SAP has positioned as one of the pillars of the intelligent enterprise. SAP C/4HANA is the amalgamation of several SAP CRM products, and the company hopes it can redefine the CRM market by combining customer-facing applications with SAP back-office ERP systems. SAP CX’s cloud suite includes SAP Commerce Cloud (Hybris), SAP Sales Cloud (Callidus), SAP Customer Data Cloud (Gigya), SAP Marketing and SAP Service Cloud.

SAP Customer Experience struggles to match Salesforce

It was not a surprise that Atzberger left SAP, given the recent departure of McDermott, said analyst Joshua Greenbaum, principal at Enterprise Applications Consulting.

“My sense is that Atzberger was very close to Bill McDermott, and I think that, with all the changes that happened at the CEO level, it was time for Alex to move on as well,” Greenbaum said.

The larger remaining question is what the future of SAP Customer Experience will be as it struggles to put a dent in Salesforce’s CRM dominance.

“It’s a really interesting moment, and [SAP is] bringing on a guy who has deep expertise in industry leading companies, and ironically comes back to where he started,” Greenbaum said. “I’m curious about where this is going to go, and there’s a question in my mind about whether SAP really wants to be in the core CRM world, as opposed to surrounding CRM with some of these assets that it’s been assembling under the CX umbrella.”

SAP Customer Experience has struggled to compete with Salesforce, which may be one reason why SAP is bringing Stutz in. Stutz’s motivation for returning to SAP is less clear, said Predrag Jakovljevic, principal industry analyst for Technology Evaluation Centers in Quebec.

“I’m not sure why Stutz is coming back to SAP. Perhaps he now sees a good opportunity and [that there are] good pieces in place or perhaps Salesforce became too crowded for him after the Tableau acquisition,” Jakovljevic said. “SAP CX has certainly not stopped Salesforce’s growth yet, to put it mildly.”

CRM experience may count

Stutz brings a long history of CRM experience, having started at Siebel Systems and building enterprise CRM platforms at SAP and Microsoft, said Kate Leggett, vice president and principal analyst at Forrester Research. This background, combined with Stutz’s experience of running Salesforce Marketing Cloud, may provide SAP Customer Experience with the juice it needs to take on Salesforce.

“SAP needs a seasoned hand to lead product development. They also must uplevel their CRM messaging and positioning, as few customers outside of the SAP installed base use SAP CRM assets,” Leggett said in a blog post. “On the other hand, Salesforce has lost some of its luster as it spreads itself thin. Perhaps it’s time for Stutz to start anew and build a solid suite that will give all competitors a run for their money.”

Atzberger the latest in SAP leadership changes

Virtually the entire SAP leadership ranks have turned over in 2019. In April, Robert Enslin left his position as head of the cloud business group and was replaced by Morgan. Barry Padgett left his role in April weeks after he was named president of a newly created Intelligent Spend Group, which combines Ariba, Concur and Fieldglass. Longtime executives Bjoern Goerke and Bernd Leukert departed earlier in the year.

Atzberger joined SAP in 2005 as an MBA candidate and eventually became chief of staff to then-CEO McDermott in 2013. Atzberger became president of SAP Ariba in 2013, and was named president of SAP Hybris in 2018. SAP Hybris morphed into SAP C/4HANA and then became SAP Customer Experience.

Share197Tweet123Share49
usiscc

usiscc

  • Trending
  • Comments
  • Latest

Global Strategic Sourcing Software Market 2017-2026| SAP Ariba, Coupa, Scout RFP, Zycus, Procurify – Galus Australis

April 16, 2020
Antonov An-225 Mriya: world’s largest cargo plane, history, details

Antonov An-225 Mriya: world’s largest cargo plane, history, details

April 15, 2020
3 keys to mitigating severe supply shortages from coronavirus disruption

3 keys to mitigating severe supply shortages from coronavirus disruption

March 18, 2020

Global Strategic Sourcing Software Market 2017-2026| SAP Ariba, Coupa, Scout RFP, Zycus, Procurify – Galus Australis

0
Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2016–2024 – ZMR News Reports

Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2016–2024 – ZMR News Reports

0
PHOTOS: Ottawa firefighters respond to warehouse fire

PHOTOS: Ottawa firefighters respond to warehouse fire

0

Global Strategic Sourcing Software Market 2017-2026| SAP Ariba, Coupa, Scout RFP, Zycus, Procurify – Galus Australis

April 16, 2020
Weakest link in supply chain threatens car industry revival

Weakest link in supply chain threatens car industry revival

April 16, 2020
New case reported at Lexington LEX2 warehouse

New case reported at Lexington LEX2 warehouse

April 15, 2020
  • Privacy Policy
  • Terms of Use
  • Disclaimer
  • DMCA
  • Contact Us

Copyright © 2020 usiscc.org.

No Result
View All Result
  • Supply Chain
  • Logistics
  • Warehousing
  • Procurement
  • Shipping
  • More
    • Strategic Sourcing
    • Spend Analysis
    • Inventory
    • Contact Us

Copyright © 2020 usiscc.org.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.