• Latest
  • Trending
  • All

SEO Secrets – Fighting Against the Domain Age Tide

November 27, 2019
These inventory trackers will notify you when hard-to-find items are back in stock

These inventory trackers will notify you when hard-to-find items are back in stock

April 15, 2020
Antonov An-225 Mriya: world’s largest cargo plane, history, details

Antonov An-225 Mriya: world’s largest cargo plane, history, details

April 15, 2020
Copperstate Farms Launches International Cannabis Brand DNA Genetics in Arizona Market

Copperstate Farms Launches International Cannabis Brand DNA Genetics in Arizona Market

April 14, 2020
Mzee Moi’s Ksh10B Gift to Gideon

Mzee Moi’s Ksh10B Gift to Gideon

April 14, 2020
Covid Knights: Corporate social purpose in the time of COVID-19

Covid Knights: Corporate social purpose in the time of COVID-19

April 14, 2020
How Tesla And BMW Are Leading A Supply Chain Renaissance With Blockchain

How Tesla And BMW Are Leading A Supply Chain Renaissance With Blockchain

April 14, 2020
Last Mile Delivery Market Worth Observing Growth | UPS, FedEx, SF Express

Last Mile Delivery Market Worth Observing Growth | UPS, FedEx, SF Express

April 14, 2020
LATAM Cargo strengthens European cargo links

LATAM Cargo strengthens European cargo links

April 14, 2020
Ford making reusable hospital gowns from airbag materials as efforts against coronavirus expand

Ford making reusable hospital gowns from airbag materials as efforts against coronavirus expand

April 14, 2020
Don’t Sweat NBC’s Decision to Cut Back on Television Ad Inventory

Don’t Sweat NBC’s Decision to Cut Back on Television Ad Inventory

April 14, 2020
Software firms sharpen focus on AI, big data as IT spending drops

Software firms sharpen focus on AI, big data as IT spending drops

April 14, 2020
Navigating turbulent times in your supply chain (TL:DR version)

Navigating turbulent times in your supply chain (TL:DR version)

April 14, 2020
  • Supply Chain
  • Logistics
  • Warehousing
  • Procurement
  • Shipping
  • More
    • Strategic Sourcing
    • Spend Analysis
    • Inventory
    • Contact Us
No Result
View All Result
United States International Supply Chain Commission
United States International Supply Chain Commission
Home Spend Analysis

SEO Secrets – Fighting Against the Domain Age Tide

by usiscc
November 27, 2019
in Spend Analysis
0
492
SHARES
1.4k
VIEWS
Share on FacebookShare on Twitter

So you’ve bought your Dreamweaver, an eternity later worked out how it works, started to build your site which is targeting your chosen niche or promoting your affiliate product and after what seems like forever you have added quality content. You’ve bust a gut to get this far but this is where the real work begins. You need to get your site seen by as many people as possible. You need to drive as much traffic as you can whether it be through a pay per click campaign or via organic traffic.

Let’s say you decide to target organic traffic. You need to get a high ranking in the search engines. During your website construction you have already been using a keyword research tool and a SEO Tool and spending the midnight hours mulling over the chosen keyword phrases your research has indicated you should be targeting on your pages and using in your URL. Your whole site from headings to meta-tags, to meta-descriptions and anchor text are all optimised taking account of semantically related words, keyword density and the long tail.

Next you begin your back link campaign spending hours trying to get quality back links to your site. Social bookmarking takes over your life for days on end, you post on relevant blogs and all relevant forums, you set up your own blog, submit articles to article directories and then submit your entire site to SEO friendly website directories.

Yet more analysis follows, as you now study your competitors websites. You investigate what keywords they are targeting and study the links that they have developed and you develop strategies to be better than they are. Slowly but surely your site climbs the rankings. You constantly update your site adding quality content and before you know it your site is fast approaching the first page. A steady trickle of traffic flows on a daily basis. At this rate you should soon be top of the rankings and then…. the sky’s the limit!

Unfortunately it doesn’t usually quite work like this. Yes it is true that if you have picked some long tail keywords to target you may be able to get somewhere near the top of the rankings or indeed even to the number one spot. In most instances however the traffic won’t be great and you would need to get each page of your website targeting a different long tail phrase and getting to the top of the rankings for that phrase each time for the total traffic to be lucrative. It’s certainly possible but does require a lot more graft.

For very popular keyword phrases it proves incredibly difficult to dislodge the top sites from their positions, even though in theory you may know that you have better back links and better content. Without the top positions the mass traffic will never be yours. It is just so frustrating as you probably know, I certainly do. So you go away and you research again and you analyze again and you spend days poring over the detail and you work and you work and you know what, it makes not one jot of difference. You just cannot crack the top spots. Why not? How many times have I asked this of myself?

Now perhaps your tactics aren’t quite right. Perhaps the phrases you are targeting are the wrong ones or perhaps you’re back links are not quality back links. Do you have the quality of content on your site that you think you do? Yes, yes, yes, I hear you say. So what is going on? Well it could be something as simple as the age of your domain.

Google places a lot of trust in back links, especially quality back links to your site, but it also places significant trust in sites which have been around for a significant period of time. This is especially true if they are frequently updated. In many cases the top ranked sites are trusted sites as far as Google is concerned, because they have an authority status due to their back links but also due to the length of time they have been operating. If your site is an equal to a competitor’s site in terms of content and back links, but it is a far newer domain, there will be little chance of you dislodging your competitor from the top slot. The sites that have been there for five years serving the web community carries a lot of trust with Google.

To dislodge these sites requires tremendous effort to create quality back links and sometimes you may never achieve it. It can be done however, you just need to be aware of what is going on and keep persevering. Some internet marketers have resorted to buying old domains in an attempt to overcome this challenge and then build the website around the domain. I’m not entirely sure how Google reacts to this, especially if you are adding new content on a continual basis. Does the domain itself carry an inherent trust because of its age or is it the content that carried the trust from the old website?

Either way it’s worth exploring as one of the tactics along with keyword analysis and building back links that you could adopt in an attempt to get higher rankings and hence higher rates of traffic.

Share197Tweet123Share49
usiscc

usiscc

  • Trending
  • Comments
  • Latest
Antonov An-225 Mriya: world’s largest cargo plane, history, details

Antonov An-225 Mriya: world’s largest cargo plane, history, details

April 15, 2020
3 keys to mitigating severe supply shortages from coronavirus disruption

3 keys to mitigating severe supply shortages from coronavirus disruption

March 18, 2020
Corteva responding to changes in agriculture supply chain | 2020-03-06

Corteva responding to changes in agriculture supply chain | 2020-03-06

March 6, 2020
These inventory trackers will notify you when hard-to-find items are back in stock

These inventory trackers will notify you when hard-to-find items are back in stock

0
Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2016–2024 – ZMR News Reports

Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2016–2024 – ZMR News Reports

0
PHOTOS: Ottawa firefighters respond to warehouse fire

PHOTOS: Ottawa firefighters respond to warehouse fire

0
These inventory trackers will notify you when hard-to-find items are back in stock

These inventory trackers will notify you when hard-to-find items are back in stock

April 15, 2020
Antonov An-225 Mriya: world’s largest cargo plane, history, details

Antonov An-225 Mriya: world’s largest cargo plane, history, details

April 15, 2020
Copperstate Farms Launches International Cannabis Brand DNA Genetics in Arizona Market

Copperstate Farms Launches International Cannabis Brand DNA Genetics in Arizona Market

April 14, 2020
  • Privacy Policy
  • Terms of Use
  • Disclaimer
  • DMCA
  • Contact Us

Copyright © 2021 United States International Supply Chain Commission (usiscc.org)

No Result
View All Result
  • Supply Chain
  • Logistics
  • Warehousing
  • Procurement
  • Shipping
  • More
    • Strategic Sourcing
    • Spend Analysis
    • Inventory
    • Contact Us

Copyright © 2021 United States International Supply Chain Commission (usiscc.org)

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

SAVE & ACCEPT