Video game demographics involve the study of video gaming habits of people of various ages. It requires a variety of primary and secondary research techniques such as telephone and personal interviews, analysis of market surveys, trade journals, and company literature.
The demographics of video game players and the related studies reveal that video gaming is mainly an adult-oriented form of entertainment! Video games are played extensively by both men and women too. Almost 60% of the Americans play video games.
Demographic is the common name for population studies. Video game demographics involve the analysis of different demographic variables such as how many people are playing video games, age of the average gamer, gender of the gamers, what they play and how video gaming affects television viewing. Recent studies show that people have accepted video games as an important entertainment medium.
According to video game demographics, 39% of people who play computer and video games are women. Forty percent of online gamers are also women. Thirty five percent of game players are usually under eighteen years, and 65% of game players are over eighteen years old. The average age of a video game player is 18 years old. Video games are widely used by 18 to 34 year old people. People in this age range spend more time in playing video games than watching the television.
Video game industries make the most of video game demographics. They identify the characteristics of their customers using this. The information provided by video game demographics can be used to enhance the quality of their service.